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If you're new to the Digital Marketing and Business world, then you probably will have heard a very popular phrase from a few industry leaders: "The money is in the list..." While it's true that having a website that promotes your business is crucial. The most important asset of all that can either make or break your sales revenue is a responsive email list of prospects and customers. There's simply no getting around it... Sure, having a website with lots of traffic and visitors is a great goal for building awareness and delivering value. But without a clear method of contacting these people, you will never have full control of the relationship, which is vital for building fans and devoted customers.